Strategy
Clarifying the problem, the goal and the right product direction together.
LubaWorks is an independent digital product studio bringing strategy, design and software together under one product vision.
I’m Edip Yılmaz. I founded LubaWorks on the belief that strategy, design and software are not separate deliverables, but parts of the same product decision.
I consider more than how a project looks: what it says, how it works and how it will evolve after release. That continuity helps an idea become a real product without losing its meaning along the way.
Clarifying the problem, the goal and the right product direction together.
Designing interfaces people can understand and use with ease.
Turning the design into a reliable and sustainable working product.
Taking the product to the store or web and continuing to improve it.
Dreamletter and Wispen are two living examples of this approach—from product concept and brand narrative to experience design, software and Google Play release.